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Case Study | Sassy Mama Lingerie

Plus-Sized Women’s Apparel Brand Booms Its E-Commerce Business in a Brand New Market

Company Overview

Sassy Mama Lingerie is a woman-owned e-commerce brand that specializes in lingerie for plus-sized women. Their tagline is “for real women with fabulous curves.

Challenges

  • When the solopreneur-owner of Sassy Mama Lingerie moved from Australia to the U.S. in 2019, she found herself starting from scratch with a poorly optimized website and low credibility. She was looking for a way to build trust in her brand and grow her sales fast.
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Solutions

One of the first steps was rebuilding the retailer’s WordPress site, which lacked proper structure for product categorization, was difficult for users to navigate, and was missing key functionalities in its checkout processes. Concentric Management Solutions developed a Shopify site and designed it to the client’s branding specifications. The result was a fully optimized site with faster load times, conversion-increasing functionalities, and user-friendly navigation.

Results

  • Within the first month of implementation, Sassy Mama’s email marketing campaigns brought in over $10K in additional revenue.
  • The retailer saw significant improvements in its website performance with bounce rates ranging from 35.46% to 58.64% with the average sitting at 49.34%. Conversion rates ranged from 0.60% to a high of 2.87%.
  • As a result of the Growth-Based Strategies implemented, Concentric Management Solutions helped the retailer go from zero revenue to $204,311.49 in sales directly through their website in 2020. This equates to 2,131 transactions with an average order value of $95.88.
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