When your potential patrons are trying to decide where to eat tonight or trying to find the best restaurants in your city, the first place they’re likely to turn is a search engine. If your restaurant is on the first page for important, relevant keywords (for example, “best Chinese food in Gotham City,” “pizza places near me,” “noodle places by State Community College,” etc.), you’re much more likely to drive droves of customers to your business. However, if your website gets buried by your competitors, your eatery may suffer. Entrepreneur magazine recently pointed out that, because “around 80 percent of consumers look to search engines to find local information,” restaurants would be especially apt to optimize their online properties. Concentric Management’s SEO experts can help you leverage your website and other online properties to rise to the top of your relevant rankings.

As most restaurant owners and managers have experienced, reputation is everything. Reviews, impressions, and the consensus about your restaurant could make or break your business. While word of mouth still carries some value to your enterprise, reputation is largely created online today. Your reputation on the Internet is a double-edged sword: review platforms give patrons the opportunity to applaud outstanding service, but they can also be outlets for unsatisfied customers to air their grievances. Entrepreneur magazine explains: “because bars and restaurants are service-based, their success is heavily influenced by reviews…gaining good reviews should be a very big priority.” We can help you take charge of your reputation by building professional, optimized profiles on review sites, engaging respectfully with all reviewers, encouraging happy customers to leave glowing testimonials through smart promotional strategies, and creating communities of faithful regulars.

Going out to eat is often a fun, social activity, and the best restaurants cultivate loyal communities of repeat customers. This makes social media management a vital necessity for virtually every eatery. Whether you’re reaching out to foodies with exquisite plate pictures on Instagram, polling your Facebook friends on their favorite appetizers, or creating a hashtag contest to win a free dinner on Twitter, your restaurant simply must be active on the top platforms. As Ekaterina Walter points out in her recent Forbes article, “nearly 9 out of 10 restaurants are using social media and embracing communities across multiple platforms.” Your business should be visible on not just one but a network of social media sites. Concentric Management can help you dominate your promotional efforts with beautiful profiles, engaging content, and savvy strategies.

Have you ever seen someone walk past your restaurant, look in the window, and perhaps even pick up a menu, only to stroll away to a competitor? If only you could promote your business to those exact patrons, people you know are already somewhat interested in your food! In the digital world, you can. With PPC advertising, you can create digital campaigns that reach potential customers who search certain keywords, live near your restaurant, or have previously visited your website. This last technique is called remarketing, and it’s especially effective for restaurants. Concentric Management can use this and other growth-based PPC advertising strategies to reach your most profitable prospective patrons and fill your eatery with fresh (soon to be familiar) faces.