“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
– Benjamin Franklin
Paper brochures, magazine advertisements, billboards, business cards, and even local television commercials: these marketing media are fading into the past. In this screen-filled digital age, websites are the go-to advertising platform to spread the word about your business. As a twenty-first century company, there’s no excuse not to have a website. You absolutely need a page for current customers to find your contact information and prospective customers to check out your products. Given the ubiquity of websites and the relative ease of basic web design, many business owners believe they can make due with DIY design.
However, just like you wouldn’t type up your own brochures or paint your own billboards, it’s unwise to try and set up your own site. After all, these pages are the digital center of your brand, creating the first impression many people will have of your business. At Concentric Management, we’re masters of the craft of custom fit web design and development, fashioned with care just for your company. Read on to learn more about our artisanal approach to web design and development.
Do You Really Need a Website?
You can probably guess our answer to this question: a resounding yes! You don’t have to take our word for it, though. In a recent Entrepreneur article, technology mogul, Tim W. Knox explains: “Yes, if you have a business, you should have a website. Period. No question. Without a doubt.” He follows up this definitive statement with supporting facts: “more than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it.”
Chances are, he argues, you’ll be able to sell your products directly online to your customers, no matter what type of business you own. Even if you don’t, however, he argues “you should at the very least have a presence on the web so that customers, potential employees, business partners, and perhaps even investors” can find out about your company. This is why publications like Inc. Magazine report the shocking statistic – “about 60 percent of very small businesses (made up of one to five people) don’t have websites –with an air of disbelief.
When You Don’t Need a Website
Knox provides a single caveat to this pro-website rule: “It’s actually better to have no website at all than to have one that makes your business look bad.” This is the danger of DIY design and development. Shoddy site work, hastily thrown together pages, incoherent content—the sheer power of the web means that, whatever is on your site, however it looks, potential and current clients will come in contact with it. Don’t you want them to see you at your absolute best? “If they market themselves with a subpar website,” your customers might wonder, “what else do they skimp on?”
Rather than trite templates, amateur design, or commercial clichés, your business needs an artisanal site, coded, written, planned, and executed by caring professionals. You don’t just need any old website—you need a work of art. Handmade jewelry, craftsman homes, and couture garments have a lasting, extraordinary quality. Your website deserves the same treatment.
Get Your Story Straight
Your website serves as a digital greeting to your customers, announcing your business’s brand and showcasing your unique personality. No two enterprises are exactly alike, so why should you settle for the same template website as your competitors? At Concentric Management, our custom fit web design and development specialists will work closely with you to determine what makes your company extraordinary and communicate it to the digital masses. It’s particularly important that your visual design, content, and layout work in sync.
Your website needs to position your company to your target demographic. For example, if you own an affordable clothing company, but your promotional images glitter with golden gowns, your customers are likely to be confused by these mixed messages. Our designers and developers take every aspect of your company into account when building your site.
Nothing is more annoying to a customer than finding that perfect item online, choosing the right color and size, entering the coveted discount coupon, and clicking the “checkout” button, only to have the site glitch out. Cluttered web pages with dozens of links and pages are also difficult to follow and could turn clients away. With our growth-based strategies, we expect your organization to flourish, and we design your site with this in mind. Our custom development provides the groundwork for seamless expansion so your website can boom along with your business.
The most stunning site would do your company little good if it didn’t spur your customers to purchase your products. Of course, it is key to offer your clientele value in the way of beautiful design, a streamlined layout, and useful content. In addition, a vital component of any site is a “call to action” – a phrase, button, link, video, or whatever have you to inspire users to do something that benefits your business. This could be signing up for an emailed newsletter, calling for an appointment, or, ideally, buying something right away. Our team can create a beautiful site for your business and include appropriate calls to action.
Contact Concentric Management Today
To learn more about our custom fit web design and development, contact Concentric Management today. We look forward to hearing from you!